Mzuri Group Companies
Swift Direct Blinds
Based in Huddersfield, West Yorkshire, Swift Direct Blinds is an e-commerce brand supplying quality, made-to-measure window coverings direct to customers across the UK.
With the guiding principle that the luxury of quality contemporary window coverings should be achievable for every home. Swift source their vast range of fabrics and materials from trusted partner manufacturers and provide blinds directly to consumers via their bespoke online customer experience.
Swift Direct Blinds was established in 1969 and has over 50 years’ experience manufacturing and supplying quality window covering solutions. The business has always focused its strategy on the needs of the customer and has invested significantly to make its e-commerce offering and online customer experience among the best in the market.
Swift Direct Blinds is driven by a customer-centric strategy which focuses on delivering an efficient and enjoyable purchase journey supported by expert advice, photography and tools which engage and inspire people to make the right choices for their homes.
In 2020 the Swift brand was revitalised to better resonate with the digital audience, with web/social content and tools which add value throughout the customer journey.
The brand is also taking a more assertive approach to positioning itself as a leading player in the interior fashion market, with a dynamic social and digital advertising strategy and regular features in publications such as Vogue, Real Homes, and Living.