Mzuri Group Companies

Swift Direct Blinds

About Swift

Based in Huddersfield, West Yorkshire, Swift Direct Blinds is an e-commerce brand supplying quality, made-to-measure window coverings direct to customers across the UK.


Swift Direct Blinds is driven by a customer-centric strategy which focuses on delivering an efficient and enjoyable purchase journey supported by expert advice, photography and tools which engage and inspire people to make the right choices for their homes.


In 2020 the Swift brand was revitalised to better resonate with the digital audience, with web/social content and tools which add value throughout the customer journey.

The brand is also taking a more assertive approach to positioning itself as a leading player in the interior fashion market, with a dynamic social and digital advertising strategy and regular features in publications such as Vogue, Real Homes, and Living.


Swift Direct Blinds

The service and delivery model has also been modernised around the demands of today’s customer, ultimately providing choice, personalisation and delivery which is unrivalled in the made to measure market.

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